Pulpy Launch

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guinness made of more concert

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COLOURFUL WORLD OF MORE

CLIENT: Guinness / Diageo

CORE OBJECTIVE: Brand Re-launch of Guinness Foreign Extra Stout (FES) with a view to growing penetration and brand equity

TARGET SEGMENT: Young Adults

DURATION: 1 month, 2013

ACHIEVEMENT

Result

  • Over 8000 TG were engaged and sampled
  • Over 1million were reached via amplification of the event

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